The world's biggest whiskey brand hosts the world's biggest BBQ championship and they need posters to promote such an event. Carved from wood and printed by hand, one color at a time on a letterpress, these posters are designed to generate excitement and capture part of the ethos of Lynchburg, Tennessee. This project won 7 American Advertising awards including:
Art Direction-campaign & single, Illustration-series & single, Poster- campaign & single, along with Judges Choice. 
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