A redesign of Lululemon Athletica's annual report—including portions of the cosmetic and financial sections. The goal was to make the report as factual as the original but substantially more engaging and visually pleasing for the stockholders, customers, and employees.
Below is an online scroll-through resource available for stockholders, the board of directors, and customers. Having user interactive features, videos, and animations creates a more exciting environment to read what is normally on a boring black and white PDF.
