This branding team project consisted of graphic designers, interior designers, and marketing majors. The team was tasked to create a pet business from top to bottom including all market research, floor plans, and a full branding package. Unleashed includes three different revenue streams - a dog groomer, cafe, and treat shop -and is inspired by the country music genre. I was delegated to create the brand standards guide, packaging, merchandise, social media, and way-finding design. The final project was built in a gallery for the public to see and compare to the other teams.
